Branding a Startup

Today’s Quote: “Screw It, Let’s Do It” (On One Condition)

Thoughts from Startup Marketing Get-Together, a great Vienna-based initiative (thanks to BudapestBoost for sharing it!):

“To be a startup marketer, you need to be a generalist and a good multitasker; a generalist with skills in all disciplines of the marketing mix. Creativity is especially important as with small budgets, great ideas matter even more. Experience, however, is perhaps even more important. There can’t be any results without trying multiple things out first.”

I would add one other P to the classic 4P-s of the marketing mix (namely, product, price, place and promotion): PEOPLE.  Don’t be scared to act and experiment with brave solutions, but never do anything just for the sake of creativity. Listen to people first. Observe how your target segments act, talk, see, feel and experience the world.  Think out of the box but never lose sight of your customers. They are the most important people in the world. Don’t screw it up.


PS: featured image and co.:  – one concept, different segments;)

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