I’ve just published a guest post written for The Collaborative Startup community I recently mentioned on my blog.
It’s meant to be a practical guide regarding what to learn from traditional “Market Research Online Community” practices (one of the trending methods in qual research).
Some topics as a quick teaser:
- Why are communities relevant for startups in terms of CustDev and research objectives?
- How to moderate and manage communities in an optimal way
- How to establish cost-efficient alternatives for research communities as a startup on a shoestring
The full article is available here: http://thecollaborativestartup.com/establish-better-customer-interactions-learning-traditional-market-research-online-community-practices/