Customer Development and Research

My Guest Post – How To Establish Better Interactions By Learning From “Market Research Online Community” practices

I’ve just published a guest post written for The Collaborative Startup community I recently mentioned on my blog.

It’s meant to be a practical guide regarding what to learn from traditional “Market Research Online Community” practices (one of the trending methods in qual research).

Some topics as a quick teaser:

  • Why are communities relevant for startups in terms of CustDev and research objectives?
  • How to moderate and manage communities in an optimal way
  • How to establish cost-efficient alternatives for research communities as a startup on a shoestring

The full article is available here: http://thecollaborativestartup.com/establish-better-customer-interactions-learning-traditional-market-research-online-community-practices/

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