Let me introduce myself.
My name is Zsofia Kerekes. I sometimes describe myself as a professional chameleon as my consumer research, branding and innovation project management experiences add up to a colorful mixture. I simply love to meet people from different cultures and realising how similar we are when it comes to the real good things in life. Or the real good ideas.
Lately, I immersed myself into the world of startups, the lean approach and how it evangelizes listening to your customers when it comes to working on your project (whether you are currently defining, researching, positioning, tuning, rethinking, pivoting, launching, marketing or improving your product).
Your customers rule the game. At the end of the day, this is what counts. I am here to represent these mighty little people out there.
My experience could make me a great match for your business if you feel that the “customer stuff” is not really what makes you tick. I can help you in many ways: assessing customer segments, discovering exciting examples and market trends, talking to people (enhancing the insight potential), thinking together with consumers in order to fit your product, finding potential (preferably consumer validated) brand assets or just simply “getting out of the building” together.
Contact me and let’s talk.