Wise, Wiser, Wizard – Some Recent Lessons Learned
Customer Development and Research

Wise, Wiser, Wizard – Some Recent Lessons Learned

Some stories end well, some stories end okay. And some of them “leave a bad taste in your mouth” (thanks, U2). Generally, the whole point of customer research is to learn, and eventually, being ignored by your target customers is also a very valuable feedback. Most of my projects are usually running smooth (also when … Continue reading

A Handy Handbook – “The Mom Test” by @robfitz
Customer Development and Research

A Handy Handbook – “The Mom Test” by @robfitz

There have been quite a few books, articles, blogs regarding Customer Development and whatever topics it may incorporate, yet I am always happy when I stumble upon content that I actually find usable. I mean, involving advice that may actually improve your practical skills. “The Mom Test” is a good example for that; it’s a pretty … Continue reading

My Guest Post – How To Establish Better Interactions By Learning From “Market Research Online Community” practices
Customer Development and Research

My Guest Post – How To Establish Better Interactions By Learning From “Market Research Online Community” practices

I’ve just published a guest post written for The Collaborative Startup community I recently mentioned on my blog. It’s meant to be a practical guide regarding what to learn from traditional “Market Research Online Community” practices (one of the trending methods in qual research). Some topics as a quick teaser: Why are communities relevant for … Continue reading

Let our Powers Combine! – The Collaborative Startup
Branding a Startup / Customer Development and Research

Let our Powers Combine! – The Collaborative Startup

I recently mentioned a new initiative called the Collaborative Startup Community. It’s time to present them in more details and encourage all the startuppers interested in Community Building and Lean methodologies to join the virtual “club”. (No, I didn’t get any free T-shirts, teddy bears or iTunes gift cards for doing so.;). What is it all … Continue reading

“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?
Customer Development and Research

“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?

The question of incentives has always gave some headache to researchers and companies alike when it comes to collecting customer feedbacks. I considered writing a few thoughts about this topic after stumbling upon a former article on the Customer Development Labs blog (that I have already mentioned before, unfortunately quite inactive for some time now). … Continue reading

Peeping Tom Strikes Again: A Great Collection of Potential Ways of Finding Target Customers
Customer Development and Research / Product Development

Peeping Tom Strikes Again: A Great Collection of Potential Ways of Finding Target Customers

When it comes to “getting out of the building” and starting customer interactions, you might feel like an explorer entering a jungle – you know you want to find some gorillas and you know they are hiding somewhere among the trees, but it seems equally exciting and daunting to start looking for them (without getting … Continue reading