Let our Powers Combine! – The Collaborative Startup
Branding a Startup / Customer Development and Research

Let our Powers Combine! – The Collaborative Startup

I recently mentioned a new initiative called the Collaborative Startup Community. It’s time to present them in more details and encourage all the startuppers interested in Community Building and Lean methodologies to join the virtual “club”. (No, I didn’t get any free T-shirts, teddy bears or iTunes gift cards for doing so.;). What is it all … Continue reading

Insight Wizardry – How Insights Can Help Your Startup Better Understand and Target Your Customers
Branding a Startup / Customer Development and Research

Insight Wizardry – How Insights Can Help Your Startup Better Understand and Target Your Customers

Insight is one of they key buzz words when it comes to the consumer world, yet it’s real importance (and meaning) is often blurred or even misunderstood. First of all, the most important lesson to learn is that market insights are not the same as so called “consumer insights”. Market insights are often connected to … Continue reading

How to Ride the Waves of Disruption – What the Budapest Startup Scene Can Learn from Cust Dev and Startup Guru Patrick Vlaskovits
Customer Development and Research / Growth Hacking

How to Ride the Waves of Disruption – What the Budapest Startup Scene Can Learn from Cust Dev and Startup Guru Patrick Vlaskovits

Patrick Vlaskovits, the author of The Lean Entrepreneur and The Entrepreneur’s Guide to Customer Development (whose sleek site presenting his books and blog posts is well worth a visit, both for getting into a surfer and an entrepreneurial mood, visited the Budapest startup scene these days. Swapping the ocean waves for the Wave of Disruption, Patrick … Continue reading

Just a Little Peeping: Customer Development Labs Blog
Branding a Startup / Customer Development and Research

Just a Little Peeping: Customer Development Labs Blog

THE BLOG One of my business partners recently sent me a link to an exciting Startup CustDev Experiment blog, namely Customer Development Labs.  They label themselves as “just a blog, not consultants”, but the kind of practical case studies and tips they provide makes it worth a quick peek. It is a great idea to … Continue reading

Today’s Quote: “Screw It, Let’s Do It” (On One Condition)
Branding a Startup

Today’s Quote: “Screw It, Let’s Do It” (On One Condition)

Thoughts from Startup Marketing Get-Together, a great Vienna-based initiative (thanks to BudapestBoost for sharing it!): “To be a startup marketer, you need to be a generalist and a good multitasker; a generalist with skills in all disciplines of the marketing mix. Creativity is especially important as with small budgets, great ideas matter even more. Experience, however, is perhaps … Continue reading

Name That Kid – A Summary of Naming Guidelines as the First Step of Branding Your Startup
Branding a Startup

Name That Kid – A Summary of Naming Guidelines as the First Step of Branding Your Startup

As a “startupper”, you’ve probably already heard that branding is the key of success. Still, it can be so easy to forget about integrating this aspect in every element of your concept. You might ask: when will the right moment come to start branding yourself? The answer is: at the very beginning. RIGHT NOW. (Or: … Continue reading