Jeff Gothelf of “Lean UX” Shares Thoughts on Customer Obsession
Customer Development and Research / Product Development

Jeff Gothelf of “Lean UX” Shares Thoughts on Customer Obsession

On a sunny summer evening, Product Tank’s Barcelona chapter invited Jeff Gothelf, co-author of “Lean UX” and “Sense & Respond” for a lively fireside chat. The discussion clearly engaged the audience. “Product people” from all walks of life came together, hungry to learn how to become more user-centric in the everydays. With a venue at … Continue reading

The ‘Polling Apocalypse’ and Why Entrepreneurs Have to Find Better Ways to Know Their Customers
Customer Development and Research

The ‘Polling Apocalypse’ and Why Entrepreneurs Have to Find Better Ways to Know Their Customers

=Why we all need to get our heads out of our… There are days when billions of humans around the world seem to gasp “Whaaat” in unison. Bobby Ewing taking a hot shower, Germany defeating Brazil 7-1, things like that. Then, there are the painful, shocking moments of the “This cannot be happening now” type. Continue reading

Survey Software Face Off
Customer Development and Research

Survey Software Face Off

Surveys might have their limitations when it comes to the finesse of psychological insights, yet they come handy when it comes to validating options, weighing factors or getting quick feedback from a large number of target customers. Creating forms and questionnaires online There are various online survey software products out there and I personally haven’t … Continue reading

PS: How (and Why) You Should Get in Touch With Your Users
Customer Development and Research

PS: How (and Why) You Should Get in Touch With Your Users

Even if paying close attention to quantitative data and user behavior trends is extremely important, qualitative feedback is what reveals what’s behind the numbers (the mind and soul of your customers, so to say). This blog post is a personal note and quick reminder on the importance of having ‘front door access’ to your users. … Continue reading

(Updated) Notes on MTurk – What Segments You Can Actually Find There
Customer Development and Research

(Updated) Notes on MTurk – What Segments You Can Actually Find There

The other day we gave MTurk another shot. I have to admit that this time I was much lucky with it. Our Sortpad squad managed to make about 17 interviews with US parents about their mobile photography habits within less than 48 hours. And respondents were actually great people! (…taking 10 mins for 2 bucks – I … Continue reading

Life After Coding – Customer Development is a Neverending Story
Customer Development and Research / Product Development

Life After Coding – Customer Development is a Neverending Story

In best case, you already validated your idea in some ways. In any case, you feel confident enough to start building your product. This is the point where you might get carried away with your sprints, deadlines, MVPs or even releases. However, you should still lift your bloodshot eyes from your computer screen every now … Continue reading

Wise, Wiser, Wizard – Some Recent Lessons Learned
Customer Development and Research

Wise, Wiser, Wizard – Some Recent Lessons Learned

Some stories end well, some stories end okay. And some of them “leave a bad taste in your mouth” (thanks, U2). Generally, the whole point of customer research is to learn, and eventually, being ignored by your target customers is also a very valuable feedback. Most of my projects are usually running smooth (also when … Continue reading