A Handy Handbook – “The Mom Test” by @robfitz
Customer Development and Research

A Handy Handbook – “The Mom Test” by @robfitz

There have been quite a few books, articles, blogs regarding Customer Development and whatever topics it may incorporate, yet I am always happy when I stumble upon content that I actually find usable. I mean, involving advice that may actually improve your practical skills. “The Mom Test” is a good example for that; it’s a pretty … Continue reading

My Guest Post – How To Establish Better Interactions By Learning From “Market Research Online Community” practices
Customer Development and Research

My Guest Post – How To Establish Better Interactions By Learning From “Market Research Online Community” practices

I’ve just published a guest post written for The Collaborative Startup community I recently mentioned on my blog. It’s meant to be a practical guide regarding what to learn from traditional “Market Research Online Community” practices (one of the trending methods in qual research). Some topics as a quick teaser: Why are communities relevant for … Continue reading

Let our Powers Combine! – The Collaborative Startup
Branding a Startup / Customer Development and Research

Let our Powers Combine! – The Collaborative Startup

I recently mentioned a new initiative called the Collaborative Startup Community. It’s time to present them in more details and encourage all the startuppers interested in Community Building and Lean methodologies to join the virtual “club”. (No, I didn’t get any free T-shirts, teddy bears or iTunes gift cards for doing so.;). What is it all … Continue reading

“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?
Customer Development and Research

“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?

The question of incentives has always gave some headache to researchers and companies alike when it comes to collecting customer feedbacks. I considered writing a few thoughts about this topic after stumbling upon a former article on the Customer Development Labs blog (that I have already mentioned before, unfortunately quite inactive for some time now). … Continue reading

Peeping Tom Strikes Again: A Great Collection of Potential Ways of Finding Target Customers
Customer Development and Research / Product Development

Peeping Tom Strikes Again: A Great Collection of Potential Ways of Finding Target Customers

When it comes to “getting out of the building” and starting customer interactions, you might feel like an explorer entering a jungle – you know you want to find some gorillas and you know they are hiding somewhere among the trees, but it seems equally exciting and daunting to start looking for them (without getting … Continue reading

Insight Wizardry – How Insights Can Help Your Startup Better Understand and Target Your Customers
Branding a Startup / Customer Development and Research

Insight Wizardry – How Insights Can Help Your Startup Better Understand and Target Your Customers

Insight is one of they key buzz words when it comes to the consumer world, yet it’s real importance (and meaning) is often blurred or even misunderstood. First of all, the most important lesson to learn is that market insights are not the same as so called “consumer insights”. Market insights are often connected to … Continue reading

Survey from Scratch – Do-s and Don’t-s
Customer Development and Research / Customer Segmentation

Survey from Scratch – Do-s and Don’t-s

We’ve just finished a survey-based customer discovery process with a startup (working on a mobile payment app for smart phones). In the end, we were happy to manage a huge number of respondents (approx. 790 within about three weeks), so we were quite satisfied with it. On the other hand, I would still like to … Continue reading

How to Ride the Waves of Disruption – What the Budapest Startup Scene Can Learn from Cust Dev and Startup Guru Patrick Vlaskovits
Customer Development and Research / Growth Hacking

How to Ride the Waves of Disruption – What the Budapest Startup Scene Can Learn from Cust Dev and Startup Guru Patrick Vlaskovits

Patrick Vlaskovits, the author of The Lean Entrepreneur and The Entrepreneur’s Guide to Customer Development (whose sleek site presenting his books and blog posts is well worth a visit, both for getting into a surfer and an entrepreneurial mood, visited the Budapest startup scene these days. Swapping the ocean waves for the Wave of Disruption, Patrick … Continue reading

Every Little Difference Counts – DIY Psychology #2
Customer Development and Research / Customer Segmentation

Every Little Difference Counts – DIY Psychology #2

Last time, we invited the A-team of Cust Dev interviewees to a virtual psychological session. They were self-confident, smart and extroverted when being asked about their lives. It’s time to take a look at some completely different personality profiles. 1) Little Miss Shy – the intimidated one What are they like? Sometimes you approach someone … Continue reading