Survey from Scratch – Do-s and Don’t-s
Customer Development and Research / Customer Segmentation

Survey from Scratch – Do-s and Don’t-s

We’ve just finished a survey-based customer discovery process with a startup (working on a mobile payment app for smart phones). In the end, we were happy to manage a huge number of respondents (approx. 790 within about three weeks), so we were quite satisfied with it. On the other hand, I would still like to … Continue reading

Short Note on the Local Innovation Show(s) of the Week
Customer Segmentation / Product Development

Short Note on the Local Innovation Show(s) of the Week

This week has been quite busy with one innovation fair following one another. (Or, to be honest, in a clumsy way, causing clashes in schedules and forcing some professionals to teleport between venues to be present everywhere.) The Innovation Tech Show featured a lineup of promising, lovely geek engineer students and tech startups, while the … Continue reading

Every Little Difference Counts – DIY Psychology #2
Customer Development and Research / Customer Segmentation

Every Little Difference Counts – DIY Psychology #2

Last time, we invited the A-team of Cust Dev interviewees to a virtual psychological session. They were self-confident, smart and extroverted when being asked about their lives. It’s time to take a look at some completely different personality profiles. 1) Little Miss Shy – the intimidated one What are they like? Sometimes you approach someone … Continue reading

Every Little Difference Counts – DIY Psychology #1
Customer Development and Research / Customer Segmentation

Every Little Difference Counts – DIY Psychology #1

People are different. This boringly simple principle turns into painful reality when startuppers start to do customer interviews (or interact with them in any way). What works as a magic charm on someone might bounce off someone else’s invisible shield in a second. This time, we gonna list some quite common psychological archetypes in a … Continue reading