What the Global Service Jam Teaches You About Designing for People
Product Development / Product Innovation

What the Global Service Jam Teaches You About Designing for People

“Boot camp” is a slightly misleading word when talking about the Global Service Jam. While you now probably imagine military rigor, blood, sweat, and tears, the ambiance rather resembled that of a fun summer camp with friends and singing by the bonfire. Still, it was an intensive training program for creative and business thinkers. Continue reading

Life After Coding – Customer Development is a Neverending Story
Customer Development and Research / Product Development

Life After Coding – Customer Development is a Neverending Story

In best case, you already validated your idea in some ways. In any case, you feel confident enough to start building your product. This is the point where you might get carried away with your sprints, deadlines, MVPs or even releases. However, you should still lift your bloodshot eyes from your computer screen every now … Continue reading

Peeping Tom Strikes Again: A Great Collection of Potential Ways of Finding Target Customers
Customer Development and Research / Product Development

Peeping Tom Strikes Again: A Great Collection of Potential Ways of Finding Target Customers

When it comes to “getting out of the building” and starting customer interactions, you might feel like an explorer entering a jungle – you know you want to find some gorillas and you know they are hiding somewhere among the trees, but it seems equally exciting and daunting to start looking for them (without getting … Continue reading