Today’s Quote: “Screw It, Let’s Do It” (On One Condition)
Branding a Startup

Today’s Quote: “Screw It, Let’s Do It” (On One Condition)

Thoughts from Startup Marketing Get-Together, a great Vienna-based initiative (thanks to BudapestBoost for sharing it!): “To be a startup marketer, you need to be a generalist and a good multitasker; a generalist with skills in all disciplines of the marketing mix. Creativity is especially important as with small budgets, great ideas matter even more. Experience, however, is perhaps … Continue reading

Name That Kid – A Summary of Naming Guidelines as the First Step of Branding Your Startup
Branding a Startup

Name That Kid – A Summary of Naming Guidelines as the First Step of Branding Your Startup

As a “startupper”, you’ve probably already heard that branding is the key of success. Still, it can be so easy to forget about integrating this aspect in every element of your concept. You might ask: when will the right moment come to start branding yourself? The answer is: at the very beginning. RIGHT NOW. (Or: … Continue reading