The ‘Polling Apocalypse’ and Why Entrepreneurs Have to Find Better Ways to Know Their Customers
Customer Development and Research

The ‘Polling Apocalypse’ and Why Entrepreneurs Have to Find Better Ways to Know Their Customers

=Why we all need to get our heads out of our… There are days when billions of humans around the world seem to gasp “Whaaat” in unison. Bobby Ewing taking a hot shower, Germany defeating Brazil 7-1, things like that. Then, there are the painful, shocking moments of the “This cannot be happening now” type. Continue reading

PS: How (and Why) You Should Get in Touch With Your Users
Customer Development and Research

PS: How (and Why) You Should Get in Touch With Your Users

Even if paying close attention to quantitative data and user behavior trends is extremely important, qualitative feedback is what reveals what’s behind the numbers (the mind and soul of your customers, so to say). This blog post is a personal note and quick reminder on the importance of having ‘front door access’ to your users. … Continue reading

(Updated) Notes on MTurk – What Segments You Can Actually Find There
Customer Development and Research

(Updated) Notes on MTurk – What Segments You Can Actually Find There

The other day we gave MTurk another shot. I have to admit that this time I was much lucky with it. Our Sortpad squad managed to make about 17 interviews with US parents about their mobile photography habits within less than 48 hours. And respondents were actually great people! (…taking 10 mins for 2 bucks – I … Continue reading

Life After Coding – Customer Development is a Neverending Story
Customer Development and Research / Product Development

Life After Coding – Customer Development is a Neverending Story

In best case, you already validated your idea in some ways. In any case, you feel confident enough to start building your product. This is the point where you might get carried away with your sprints, deadlines, MVPs or even releases. However, you should still lift your bloodshot eyes from your computer screen every now … Continue reading

Wise, Wiser, Wizard – Some Recent Lessons Learned
Customer Development and Research

Wise, Wiser, Wizard – Some Recent Lessons Learned

Some stories end well, some stories end okay. And some of them “leave a bad taste in your mouth” (thanks, U2). Generally, the whole point of customer research is to learn, and eventually, being ignored by your target customers is also a very valuable feedback. Most of my projects are usually running smooth (also when … Continue reading

A Handy Handbook – “The Mom Test” by @robfitz
Customer Development and Research

A Handy Handbook – “The Mom Test” by @robfitz

There have been quite a few books, articles, blogs regarding Customer Development and whatever topics it may incorporate, yet I am always happy when I stumble upon content that I actually find usable. I mean, involving advice that may actually improve your practical skills. “The Mom Test” is a good example for that; it’s a pretty … Continue reading

“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?
Customer Development and Research

“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?

The question of incentives has always gave some headache to researchers and companies alike when it comes to collecting customer feedbacks. I considered writing a few thoughts about this topic after stumbling upon a former article on the Customer Development Labs blog (that I have already mentioned before, unfortunately quite inactive for some time now). … Continue reading

Peeping Tom Strikes Again: A Great Collection of Potential Ways of Finding Target Customers
Customer Development and Research / Product Development

Peeping Tom Strikes Again: A Great Collection of Potential Ways of Finding Target Customers

When it comes to “getting out of the building” and starting customer interactions, you might feel like an explorer entering a jungle – you know you want to find some gorillas and you know they are hiding somewhere among the trees, but it seems equally exciting and daunting to start looking for them (without getting … Continue reading

Insight Wizardry – How Insights Can Help Your Startup Better Understand and Target Your Customers
Branding a Startup / Customer Development and Research

Insight Wizardry – How Insights Can Help Your Startup Better Understand and Target Your Customers

Insight is one of they key buzz words when it comes to the consumer world, yet it’s real importance (and meaning) is often blurred or even misunderstood. First of all, the most important lesson to learn is that market insights are not the same as so called “consumer insights”. Market insights are often connected to … Continue reading