Survey from Scratch – Do-s and Don’t-s
Customer Development and Research / Customer Segmentation

Survey from Scratch – Do-s and Don’t-s

We’ve just finished a survey-based customer discovery process with a startup (working on a mobile payment app for smart phones). In the end, we were happy to manage a huge number of respondents (approx. 790 within about three weeks), so we were quite satisfied with it. On the other hand, I would still like to … Continue reading

Short Note on the Local Innovation Show(s) of the Week
Customer Segmentation / Product Development

Short Note on the Local Innovation Show(s) of the Week

This week has been quite busy with one innovation fair following one another. (Or, to be honest, in a clumsy way, causing clashes in schedules and forcing some professionals to teleport between venues to be present everywhere.) The Innovation Tech Show featured a lineup of promising, lovely geek engineer students and tech startups, while the … Continue reading

How to Ride the Waves of Disruption – What the Budapest Startup Scene Can Learn from Cust Dev and Startup Guru Patrick Vlaskovits
Customer Development and Research / Growth Hacking

How to Ride the Waves of Disruption – What the Budapest Startup Scene Can Learn from Cust Dev and Startup Guru Patrick Vlaskovits

Patrick Vlaskovits, the author of The Lean Entrepreneur and The Entrepreneur’s Guide to Customer Development (whose sleek site presenting his books and blog posts is well worth a visit, both for getting into a surfer and an entrepreneurial mood, visited the Budapest startup scene these days. Swapping the ocean waves for the Wave of Disruption, Patrick … Continue reading

Every Little Difference Counts – DIY Psychology #2
Customer Development and Research / Customer Segmentation

Every Little Difference Counts – DIY Psychology #2

Last time, we invited the A-team of Cust Dev interviewees to a virtual psychological session. They were self-confident, smart and extroverted when being asked about their lives. It’s time to take a look at some completely different personality profiles. 1) Little Miss Shy – the intimidated one What are they like? Sometimes you approach someone … Continue reading

Every Little Difference Counts – DIY Psychology #1
Customer Development and Research / Customer Segmentation

Every Little Difference Counts – DIY Psychology #1

People are different. This boringly simple principle turns into painful reality when startuppers start to do customer interviews (or interact with them in any way). What works as a magic charm on someone might bounce off someone else’s invisible shield in a second. This time, we gonna list some quite common psychological archetypes in a … Continue reading

Out of the Building #4: Dear Diary…
Customer Development and Research

Out of the Building #4: Dear Diary…

This week, we gonna review a highly individual, personal tool: diaries, reports, mini blogs, namely the detailed documentation of happenings and reflections. WHAT? Whether it’s online or on paper, asking some customers to keep a diary regarding a specific topic, activity, habit or daily schedule can provide you a deep look into what’s actually happening in … Continue reading

Just a Little Peeping: Customer Development Labs Blog
Branding a Startup / Customer Development and Research

Just a Little Peeping: Customer Development Labs Blog

THE BLOG One of my business partners recently sent me a link to an exciting Startup CustDev Experiment blog, namely Customer Development Labs.  They label themselves as “just a blog, not consultants”, but the kind of practical case studies and tips they provide makes it worth a quick peek. It is a great idea to … Continue reading