“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?
Customer Development and Research

“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?

The question of incentives has always gave some headache to researchers and companies alike when it comes to collecting customer feedbacks. I considered writing a few thoughts about this topic after stumbling upon a former article on the Customer Development Labs blog (that I have already mentioned before, unfortunately quite inactive for some time now). … Continue reading

Peeping Tom Strikes Again: A Great Collection of Potential Ways of Finding Target Customers
Customer Development and Research / Product Development

Peeping Tom Strikes Again: A Great Collection of Potential Ways of Finding Target Customers

When it comes to “getting out of the building” and starting customer interactions, you might feel like an explorer entering a jungle – you know you want to find some gorillas and you know they are hiding somewhere among the trees, but it seems equally exciting and daunting to start looking for them (without getting … Continue reading

Insight Wizardry – How Insights Can Help Your Startup Better Understand and Target Your Customers
Branding a Startup / Customer Development and Research

Insight Wizardry – How Insights Can Help Your Startup Better Understand and Target Your Customers

Insight is one of they key buzz words when it comes to the consumer world, yet it’s real importance (and meaning) is often blurred or even misunderstood. First of all, the most important lesson to learn is that market insights are not the same as so called “consumer insights”. Market insights are often connected to … Continue reading

Survey from Scratch – Do-s and Don’t-s
Customer Development and Research / Customer Segmentation

Survey from Scratch – Do-s and Don’t-s

We’ve just finished a survey-based customer discovery process with a startup (working on a mobile payment app for smart phones). In the end, we were happy to manage a huge number of respondents (approx. 790 within about three weeks), so we were quite satisfied with it. On the other hand, I would still like to … Continue reading

Short Note on the Local Innovation Show(s) of the Week
Customer Segmentation / Product Development

Short Note on the Local Innovation Show(s) of the Week

This week has been quite busy with one innovation fair following one another. (Or, to be honest, in a clumsy way, causing clashes in schedules and forcing some professionals to teleport between venues to be present everywhere.) The Innovation Tech Show featured a lineup of promising, lovely geek engineer students and tech startups, while the … Continue reading

How to Ride the Waves of Disruption – What the Budapest Startup Scene Can Learn from Cust Dev and Startup Guru Patrick Vlaskovits
Customer Development and Research / Growth Hacking

How to Ride the Waves of Disruption – What the Budapest Startup Scene Can Learn from Cust Dev and Startup Guru Patrick Vlaskovits

Patrick Vlaskovits, the author of The Lean Entrepreneur and The Entrepreneur’s Guide to Customer Development (whose sleek site presenting his books and blog posts is well worth a visit, both for getting into a surfer and an entrepreneurial mood, visited the Budapest startup scene these days. Swapping the ocean waves for the Wave of Disruption, Patrick … Continue reading