Every Little Difference Counts – DIY Psychology #2
Customer Development and Research / Customer Segmentation

Every Little Difference Counts – DIY Psychology #2

Last time, we invited the A-team of Cust Dev interviewees to a virtual psychological session. They were self-confident, smart and extroverted when being asked about their lives. It’s time to take a look at some completely different personality profiles. 1) Little Miss Shy – the intimidated one What are they like? Sometimes you approach someone … Continue reading

Every Little Difference Counts – DIY Psychology #1
Customer Development and Research / Customer Segmentation

Every Little Difference Counts – DIY Psychology #1

People are different. This boringly simple principle turns into painful reality when startuppers start to do customer interviews (or interact with them in any way). What works as a magic charm on someone might bounce off someone else’s invisible shield in a second. This time, we gonna list some quite common psychological archetypes in a … Continue reading

Out of the Building #4: Dear Diary…
Customer Development and Research

Out of the Building #4: Dear Diary…

This week, we gonna review a highly individual, personal tool: diaries, reports, mini blogs, namely the detailed documentation of happenings and reflections. WHAT? Whether it’s online or on paper, asking some customers to keep a diary regarding a specific topic, activity, habit or daily schedule can provide you a deep look into what’s actually happening in … Continue reading

Just a Little Peeping: Customer Development Labs Blog
Branding a Startup / Customer Development and Research

Just a Little Peeping: Customer Development Labs Blog

THE BLOG One of my business partners recently sent me a link to an exciting Startup CustDev Experiment blog, namely Customer Development Labs.  They label themselves as “just a blog, not consultants”, but the kind of practical case studies and tips they provide makes it worth a quick peek. It is a great idea to … Continue reading