Insight Wizardry – How Insights Can Help Your Startup Better Understand and Target Your Customers
Branding a Startup / Customer Development and Research

Insight Wizardry – How Insights Can Help Your Startup Better Understand and Target Your Customers

Insight is one of they key buzz words when it comes to the consumer world, yet it’s real importance (and meaning) is often blurred or even misunderstood. First of all, the most important lesson to learn is that market insights are not the same as so called “consumer insights”. Market insights are often connected to … Continue reading