“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?
Customer Development and Research

“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?

The question of incentives has always gave some headache to researchers and companies alike when it comes to collecting customer feedbacks. I considered writing a few thoughts about this topic after stumbling upon a former article on the Customer Development Labs blog (that I have already mentioned before, unfortunately quite inactive for some time now). … Continue reading