Surveys might have their limitations when it comes to the finesse of psychological insights, yet they come handy when it comes to validating options, weighing factors or getting quick feedback from a large number of target customers. Creating forms and questionnaires online There are various online survey software products out there and I personally haven’t … Continue reading
Whether asking people to have a quick chat, share their thoughts or take your survey, one of the most important keys to success is the right timing. (Just like it is in almost every part of life, but let’s not put the ‘Coelho hat’ on just now.) SENDING OUT EMAIL INVITES If you are lucky enough, … Continue reading
I’ve just published a guest post written for The Collaborative Startup community I recently mentioned on my blog. It’s meant to be a practical guide regarding what to learn from traditional “Market Research Online Community” practices (one of the trending methods in qual research). Some topics as a quick teaser: Why are communities relevant for … Continue reading
The question of incentives has always gave some headache to researchers and companies alike when it comes to collecting customer feedbacks. I considered writing a few thoughts about this topic after stumbling upon a former article on the Customer Development Labs blog (that I have already mentioned before, unfortunately quite inactive for some time now). … Continue reading
This is a tale about Little Red Riding Hood, a young brave Startupper who took a deep breath and decided to go into the deep forest, hoping to find the way to her family and dear friends, Grandma, the Mentors and the Investors. She knows that she has to meet Wolf, the Customer on the … Continue reading
This time, we actually gonna stay in the building, yet open the doors and windows to the world. We try to gain some DIY ideas by examining one of the top trends in Market Research at the moment – online research communities. WHAT? Using online platforms to interact with your target customers – basically, the idea … Continue reading
This week, we utilise a new approach: making benefit of customers relationships to other (significant) people. Do you like the idea of having access to a great bunch of people by actually interviewing just a few of them? Then read on.:) WHAT? This technique slightly resembles those used by secret services all over the world, yet … Continue reading
Customer development handbooks (like that of Patrick Vlaskovits) usually mention some simple techniques when it comes to talking to people (like calling random people which I personally do not really advise based on my personal experiences and social trends), but researchers have so much more than that up their sleeves. In this series of blog … Continue reading
Lately, some people asked me how to conduct a “representative” research among their target customers. I believe that this is one of the most widely known “buzz word” of consumer research, yet the true meaning of the term seem to hide somewhere under a thick layer of statistical mumbo-jumbo. Firstly, I would like to state … Continue reading
