Survey Software Face Off
Customer Development and Research

Survey Software Face Off

Surveys might have their limitations when it comes to the finesse of psychological insights, yet they come handy when it comes to validating options, weighing factors or getting quick feedback from a large number of target customers. Creating forms and questionnaires online There are various online survey software products out there and I personally haven’t … Continue reading

My Guest Post – How To Establish Better Interactions By Learning From “Market Research Online Community” practices
Customer Development and Research

My Guest Post – How To Establish Better Interactions By Learning From “Market Research Online Community” practices

I’ve just published a guest post written for The Collaborative Startup community I recently mentioned on my blog. It’s meant to be a practical guide regarding what to learn from traditional “Market Research Online Community” practices (one of the trending methods in qual research). Some topics as a quick teaser: Why are communities relevant for … Continue reading

“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?
Customer Development and Research

“Come on-a my house, my house, I’m-a gonna give you candy” – Should you incentivize respondents?

The question of incentives has always gave some headache to researchers and companies alike when it comes to collecting customer feedbacks. I considered writing a few thoughts about this topic after stumbling upon a former article on the Customer Development Labs blog (that I have already mentioned before, unfortunately quite inactive for some time now). … Continue reading

Out of the Building #2: Peer-to-Peer Research
Customer Development and Research

Out of the Building #2: Peer-to-Peer Research

This week, we utilise a new approach: making benefit of customers relationships to other (significant) people. Do you like the idea of having access to a great bunch of people by actually interviewing just a few of them? Then read on.:) WHAT? This technique slightly resembles those used by secret services all over the world, yet … Continue reading

Out of the Building #1: Vox Pops
Customer Development and Research

Out of the Building #1: Vox Pops

Customer development handbooks (like that of Patrick Vlaskovits) usually mention some simple techniques when it comes to talking to people (like calling random people which I personally do not really advise based on my personal experiences and social trends), but researchers have so much more than that up their sleeves. In this series of blog … Continue reading

Cracking the Code: Representativeness and Other Buzz Words
Customer Development and Research

Cracking the Code: Representativeness and Other Buzz Words

Lately, some people asked me how to conduct a “representative” research among their target customers. I believe that this is one of the most widely known “buzz word” of consumer research, yet the true meaning of the term seem to hide somewhere under a thick layer of statistical mumbo-jumbo. Firstly, I would like to state … Continue reading