People are different. This boringly simple principle turns into painful reality when startuppers start to do customer interviews (or interact with them in any way). What works as a magic charm on someone might bounce off someone else’s invisible shield in a second. This time, we gonna list some quite common psychological archetypes in a … Continue reading
This is a tale about Little Red Riding Hood, a young brave Startupper who took a deep breath and decided to go into the deep forest, hoping to find the way to her family and dear friends, Grandma, the Mentors and the Investors. She knows that she has to meet Wolf, the Customer on the … Continue reading
This week, we utilise a new approach: making benefit of customers relationships to other (significant) people. Do you like the idea of having access to a great bunch of people by actually interviewing just a few of them? Then read on.:) WHAT? This technique slightly resembles those used by secret services all over the world, yet … Continue reading
