Every Little Difference Counts – DIY Psychology #1
Customer Development and Research / Customer Segmentation

Every Little Difference Counts – DIY Psychology #1

People are different. This boringly simple principle turns into painful reality when startuppers start to do customer interviews (or interact with them in any way). What works as a magic charm on someone might bounce off someone else’s invisible shield in a second. This time, we gonna list some quite common psychological archetypes in a … Continue reading

Out of the Building #2: Peer-to-Peer Research
Customer Development and Research

Out of the Building #2: Peer-to-Peer Research

This week, we utilise a new approach: making benefit of customers relationships to other (significant) people. Do you like the idea of having access to a great bunch of people by actually interviewing just a few of them? Then read on.:) WHAT? This technique slightly resembles those used by secret services all over the world, yet … Continue reading