Out of the Building #4: Dear Diary…
Customer Development and Research

Out of the Building #4: Dear Diary…

This week, we gonna review a highly individual, personal tool: diaries, reports, mini blogs, namely the detailed documentation of happenings and reflections. WHAT? Whether it’s online or on paper, asking some customers to keep a diary regarding a specific topic, activity, habit or daily schedule can provide you a deep look into what’s actually happening in … Continue reading

Just a Little Peeping: Customer Development Labs Blog
Branding a Startup / Customer Development and Research

Just a Little Peeping: Customer Development Labs Blog

THE BLOG One of my business partners recently sent me a link to an exciting Startup CustDev Experiment blog, namely Customer Development Labs.  They label themselves as “just a blog, not consultants”, but the kind of practical case studies and tips they provide makes it worth a quick peek. It is a great idea to … Continue reading

Out of the Building #2: Peer-to-Peer Research
Customer Development and Research

Out of the Building #2: Peer-to-Peer Research

This week, we utilise a new approach: making benefit of customers relationships to other (significant) people. Do you like the idea of having access to a great bunch of people by actually interviewing just a few of them? Then read on.:) WHAT? This technique slightly resembles those used by secret services all over the world, yet … Continue reading

Out of the Building #1: Vox Pops
Customer Development and Research

Out of the Building #1: Vox Pops

Customer development handbooks (like that of Patrick Vlaskovits) usually mention some simple techniques when it comes to talking to people (like calling random people which I personally do not really advise based on my personal experiences and social trends), but researchers have so much more than that up their sleeves. In this series of blog … Continue reading

Cracking the Code: Representativeness and Other Buzz Words
Customer Development and Research

Cracking the Code: Representativeness and Other Buzz Words

Lately, some people asked me how to conduct a “representative” research among their target customers. I believe that this is one of the most widely known “buzz word” of consumer research, yet the true meaning of the term seem to hide somewhere under a thick layer of statistical mumbo-jumbo. Firstly, I would like to state … Continue reading