On a sunny summer evening, Product Tank’s Barcelona chapter invited Jeff Gothelf, co-author of “Lean UX” and “Sense & Respond” for a lively fireside chat. The discussion clearly engaged the audience. “Product people” from all walks of life came together, hungry to learn how to become more user-centric in the everydays. With a venue at … Continue reading
Embracing a customer-centric mindset – whether it’s about being “lean”, “agile”, or simply curious – is something that all product people should strive for. Hopefully, by now we all know how important it is to get continuous feedback about our products and ideas to steer them in the right direction. When I first read about … Continue reading
“Boot camp” is a slightly misleading word when talking about the Global Service Jam. While you now probably imagine military rigor, blood, sweat, and tears, the ambiance rather resembled that of a fun summer camp with friends and singing by the bonfire. Still, it was an intensive training program for creative and business thinkers. Continue reading
Itamar Gilad, who was responsible for products like Gmail for 6 years, has just relocated to Barcelona to help companies find the right path. On this occasion, he gave a thought-provoking talk about what the quest for value truly means for product teams. Continue reading
When you are already in the market, running and trying to grow the business, it is easy to forget about taking the time to learn from customers. (Or, easy to forget why you should do so in the first place.)… Continue reading
=Why we all need to get our heads out of our… There are days when billions of humans around the world seem to gasp “Whaaat” in unison. Bobby Ewing taking a hot shower, Germany defeating Brazil 7-1, things like that. Then, there are the painful, shocking moments of the “This cannot be happening now” type. Continue reading
Half of startups fail due to the lack of market need. Check out my SlideShare to learn how to collect feedback from your target markets to make better and faster decisions about your product ideas. Continue reading
See how a photo startup validated their problem-solution fit using a survey + landing page MVP to sign up. Continue reading
Surveys might have their limitations when it comes to the finesse of psychological insights, yet they come handy when it comes to validating options, weighing factors or getting quick feedback from a large number of target customers. Creating forms and questionnaires online There are various online survey software products out there and I personally haven’t … Continue reading
Even if paying close attention to quantitative data and user behavior trends is extremely important, qualitative feedback is what reveals what’s behind the numbers (the mind and soul of your customers, so to say). This blog post is a personal note and quick reminder on the importance of having ‘front door access’ to your users. … Continue reading
