Half of startups fail due to the lack of market need. Check out my SlideShare to learn how to collect feedback from your target markets to make better and faster decisions about your product ideas. Continue reading
Latest Entries
Case Study: Validating a Startup Idea Through Landing Page MVP
See how a photo startup validated their problem-solution fit using a survey + landing page MVP to sign up. Continue reading
Survey Software Face Off
Surveys might have their limitations when it comes to the finesse of psychological insights, yet they come handy when it comes to validating options, weighing factors or getting quick feedback from a large number of target customers. Creating forms and questionnaires online There are various online survey software products out there and I personally haven’t … Continue reading
PS: How (and Why) You Should Get in Touch With Your Users
Even if paying close attention to quantitative data and user behavior trends is extremely important, qualitative feedback is what reveals what’s behind the numbers (the mind and soul of your customers, so to say). This blog post is a personal note and quick reminder on the importance of having ‘front door access’ to your users. … Continue reading
What Does the Clock Say? – The Best Time to Send Research Invites
Whether asking people to have a quick chat, share their thoughts or take your survey, one of the most important keys to success is the right timing. (Just like it is in almost every part of life, but let’s not put the ‘Coelho hat’ on just now.) SENDING OUT EMAIL INVITES If you are lucky enough, … Continue reading
(Updated) Notes on MTurk – What Segments You Can Actually Find There
The other day we gave MTurk another shot. I have to admit that this time I was much lucky with it. Our Sortpad squad managed to make about 17 interviews with US parents about their mobile photography habits within less than 48 hours. And respondents were actually great people! (…taking 10 mins for 2 bucks – I … Continue reading
Life After Coding – Customer Development is a Neverending Story
In best case, you already validated your idea in some ways. In any case, you feel confident enough to start building your product. This is the point where you might get carried away with your sprints, deadlines, MVPs or even releases. However, you should still lift your bloodshot eyes from your computer screen every now … Continue reading
